Step by Step Tutorial: Creating Your Ecommerce Online Store

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hey everyone in this video I’ll take you through the process of creating an online e-commerce store step by step why build an e-commerce store well e-commerce tips reports that 2.4 billion people will shop online globally in 2024 so getting into it can be very profitable to say the least so I want to make this process as simple as possible for you and if at any point you decide to check out Shopify check out the link down in the description below to get a dollar per month for the first month in addition to a free 3-day trial and also make sure to check out our exclusive of deals for Squarespace and Wix which you won’t find by going directly to their websites so let’s begin with the first step which is to identify your Niche target audience and create a business model this means that you’re going to find a gap in the market and Source Products to serve that Niche and it’ll also give you an idea of who you’re selling to in other words your target market okay so once you have all this figured out it’s time to think about a business model are you a retailer manufacturer complete Marketplace or maybe you’re offering a subscription based service whichever you choose to be the next step is the same scoping out the competition now analyzing your competition can help you in more than one way but the most important information that it gives you is about customer expectations so as you fit into a niche you’ll need a neat looking store to establish you within the industry one that can still set you apart from your competition and when it comes to research it’ll show you what the customer expects to see while also giving you creative insights into what vibe your store should embody on top of that you’ll also get an idea of how to optimize your website for search engines or SEO and you’ll need to keep this in mind because we’re going to come back to it really really soon okay so you’ve got your foundation and we can now move on to step two choosing an e-commerce platform of course you may decide to get a web developer and that’s fine too as long as you’re sure your developer really knows what they’re doing they should be familiar with every e-commerce platform out there and also be willing to give you back and access to the content management system this way you can edit and update the website yourself and don’t need to rely on an external person longterm term okay so the other route you can take is to build your website yourself either way you’ll need an e-commerce platform for your online store now if you have a retail-based business model or company you may need a store that showcases products first so you might be looking for something more functional like Shopify with their 8,000 plus app Integrations you can really really easily customize how you want your store to look and function through Shopify store Builder on the other hand you may decide to go down the other route with something like Square space or Wix which would suit you more if you’re selling a Lifestyle brand and courses rather than actual physical products in this case you might have a store page but the store wouldn’t be the main focus of your website this is also why analyzing your competition is really important so you know what your websites layout will be and how your online store will look and it’ll also give you an idea of how much backup space you need from the platform now if you’re taking a full Supermarket online for example you’ll need a lot more space than if you only offer a few hundred products so whether you choose Shopify Squarespace Wix or any other e-commerce platform they all have easy to use an intuitive drag and drop store and website templates some of them like Shopify can automatically optimize these templates for smartphone meaning that you don’t need a separate mobile website and with e-commerce tips reporting that about 71% of e-commerce traffic comes through mobile devices I don’t need to explain why having a dynamic store that responds to mobile devices is essential for online business success of course aside from this how your store looks also really really matters the colors and fonts you need to use to complement your products but not to be so striking that they take attention away from what you’re trying to sell which means that you’ll need to find the right balance but luckily today’s e-commerce platforms do offer a really wide range of templates to choose from depending on the industry and you can always customize the specifics later on and speaking of specifics we’re now on to step three choosing a domain name and logo that said what you need to know is that your domain name will later become a custom URL so if you want to change it later make sure that you choose a platform that actually lets you do that now when it comes to your logo some platforms like Shopify and Wix have logo makers that suggest various designs depending on your Niche and it doesn’t take much you just answer a few questions about your business and you’ll get the logo that best suits your brand Identity or a few logos that might work but if you don’t want to go with that option you can always use a digital design tool like canva to create your own logo and if you need any help along the way most Ecommerce platforms also offer 24/7 support and a little bit about the support you may find it especially useful in step four creating product listings whether you have an online store or a website with an integrated store you need to list what you sell right so that means using catchy titles and informative descriptions but more importantly it means optimized metadata let me explain every time a new page appears on the internet the search engine scans it and indexes it but it doesn’t actually scan the web page it scans the metadata so metadata is information not visible to your website’s visitors but to the search engine itself it contains keywords that give the search engine idea of what the web page is about so when someone searches for those keywords the search engine can pull it up and this entire process is dependent on the search engine optimization or seo seo is the strategy used to make sure your store appears in the organic search engine results Pages it depends on keyword research and constantly updating your content so you stay on top of recent Trends and keep your content and products relevant now you can do this easily with an SEO app integration like yast SEO which will let you know how to improve your strategy to maximize traffic Yos remains one of the industry leaders as an SEO plug-in but it’s only available Shopify and WordPress right now however other platforms also have their own SEO plugins you can explore yourself okay so once you have your optimized product list and keywords with metadata you’re ready for the last step setting up your payment Gateway of course course there are many options today and most e-commerce platforms C well to this industry they also usually have their own payment options such as Shopify or Wix payments so if you use these Solutions you usually don’t have to pay any transaction fees but if you use a thirdparty payment Gateway say PayPal or something like that you may need to pay a certain percentage of your earnings as a transaction fee so it’s best to check their rate because it varies across platforms and plans now when it comes to the checkup process you should also evaluate how seamless it is just to be sure if your customers can check out in their own currency and you can also ask yourself do they need to create an account does the platform send an abandoned cart reminders is my checkout page consistent with the website’s theme these are all questions to ask yourself when setting up payments another thing to ask yourself is if you can offer a physical point of sale or POS while an online store means a digital point of sale an actual POS is possible you may also like to have a physical POS as your customers can pick up their goods in person you may wonder why this is necessary but to convert leads it’s important to give your customers as many options as possible and if you’re able to do it then why not this will also help you counter e-commerce tips 72% cart abandonment rate and establish you as a force to be reckoned with among your competition once you’re done with this congratulations your online store is ready to launch now when it comes to offering customer support the best thing you can do is get an AI chat bot that can reply instantly whether it’s night or noon which will free up more of your time letting you focus on growing your business for example m.ai can help you get important insights from its interactions with your customers which will allow you to understand their shopping Behavior observe new trends and make more informed decisions about your products and how you Market them another thing is that miva doesn’t just analyze questions that your customers ask it crafts responses with 92% accuracy based on your brand and personality and as your business scales miva will scale alongside with it okay so I’ve actually tested myself to see how well it can adapt to certain questions and if its responses were up to par compared to a human and if you’re interested in learning more about mya. a or you’ve decided to give it a try you can find the link to my review down in the description as well as a discount link right to Mya now guys I’m not sponsored by any e-commerce platform but I do want to say that Shopify offers all the features that I’ve mentioned Additionally you get fraud analysis and automatic tax calculation with every plan and if you choose shopify’s Advanced plan at about 300 bucks per month with annual payment you also get advanced sales reports up to 15 staff accounts and carrier calculated shipping which means you can give your customers real-time delivery updates and as someone who’s built several online stores I’ve used Shopify pretty much every times for its many features of course if you’re running a smaller business you may not need most of them and might not be able to afford this plan instead you can get all the base features at the $29 per month basic plan on the flip side though if you want to scale your business and go massive you can go for the plus plan for $2,300 a month but this is for much much larger business plus you can always use the link in the description to be able to try out any of shopify’s plans for only a buck for the first month and see how it works for you and again make sure to check out our exclusive deals for Squarespace and Wix which you won’t find by going directly to their website okay that’s it for today like And subscribe if this video helps you start building your online store and presence and if you have any questions please leave them in the comments below and I’ll try to get back to them as soon as possible and finally guys thank you so much for watching and I will see you in the next video

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