This Microbrand Is Off To A ROCKY Start!



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Kickstarter is on a bit of run before the inevitable Christmas slowdown this year. This is a pretty, colourful, and reasonably priced skin diver from a new Italian brand……. with a poor choice of clasp. Fingers crossed they sort it out for production units. Cheers, Jody

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This Post Has 35 Comments

  1. Mark Darwin

    Quite a nice looking watch, all apart from the date window. I dont like the window at 6 either, but thats just me being picky. Colour is nice, and I really like the bezel. Don't think the price is horrendous, but I'd probably swipe left and go for a Pagani.

  2. Sam H

    It looks perfectly adequete, with such a saturation of this type of watch in this price range there are other brands doing either much more interesting things or offering better quality. Still, best of luck to the owner in their campaign.

  3. Ian

    I think it's a nice looking watch but it reminds me of several other well known micro's on the market rolled into one, bit Frankenstein for me.

  4. Duncan Hamilton

    Prototype or not, I can see the following;
    Mismatched date wheel colour
    Hour hand lume insert is asymmetrical
    End links not even close to matching the case
    Clasp

  5. James Wiley

    I'm watching this with a coffee from Portree. I'm moving to Newcastle, Australia when I get back. Love your content. Especially your last video. Those student years were very relatable. I bought a Pagani Seamaster copy recently but I didn't go through your affiliate link. If I see you around I'll buy you a beer to make up for it. 🍻

  6. Bencler Watches

    Hi Jody, thanks for the review! We are working on the clasp to replace it with a better quality one. Production watches will improve the clasp and the date window will be made more like the dial. Thanks for your advice Jody! Soon.

    We look forward to seeing you on board our kickstarter campaign from November 29th! 🚀🚀⌚

  7. JR

    visited the website to find that the date window is to poor for double digits

  8. Simone Gaiano

    Ohhh Jody!!! Italian microbrands are soooo interesting!!! Just few names: Vertigo, Ichnos, Aenigma, Memphis Belle, Htd, Ekwatch and, last but not least, Orologi Calamai!!! Surel, us Italians know best!!!! I own a Vertigo Hippocampus and I am veeery satisfied!!!!

  9. Matthew Clina

    Overall I think it looks good. That baby blue date wheel sticks out like a sore thumb, but the renderings you show at the end all have much better matching date wheels. Hopefully that is just a prototype issue.

  10. its Zdan

    interesting how the prototype has rounded end hands and the photos have straight hand ends but on the site they go again with the rounded end

  11. Blue 3rd

    Nice review, thanks Dr J.
    I agree with your comments on the poor clasp, I don’t know why they skimp on these important details when they should know what watch enthusiasts are like 😊 The dial is very nice, I like the tulip markers, although the date wheel could have been a closer colour match. Smaller watches are definitely back. Cheers!

  12. TheDonCucaracho

    Honestly I'd take something like this instead of a rolex/seiko clomage. I'm done with the submariner copies tbh, but sure the clasp could be better although it wouldn't bother me too much
    Greetings Dr. Jody!

  13. Ashley Bowman

    Just looked at the other colours on their web site. All the date windows (except the black) really jar. The red dial looks great but the date colour would really put me off getting one.

  14. Kiljaeden

    Very nice. Not too bothered by the clasp as I would probably wear it on FKM. Would prefer a no-date version.

    Edit: it looks as if EMG are not producing the Nemo anymore.

  15. kellypaws

    I have to say, I could ignore the clasp without a problem. It's on the other side of my wrist. See it a couple of times a day generally.

    The stylized, but in my view odd and unpleasant bezel insert puts me off far, far more.

  16. Ashley Bowman

    The date window colour really jumps out and doesn’t blend very well with the impressive burst dial. I think they should revisit this and possibly go for black.

  17. Biff Lee

    Hands are too small, second hand is too short so I'd like to see those sizes increasing along with a better clasp 👍🏼

  18. Sam Craig

    Good morning Dr.
    Love this watch. Beautiful. Insane super luminova in the bazel, love it.
    Rgds from Portugal

  19. Brian M Sahin

    Very nice. Had a great couple of weeks in Sicily driving around in a little smart car for two weeks. Absolutely beautiful island, wonderful people, even the mafiosi who make you pay for parking "protection" in the small villages where parking is supposed to be free! 😉 An excellent review and a nice watch too. I remember an older Orient with a very similar dial though without the texture, it's very nice. I do like the hands, the spot of red, and the date. And true Jody, it's a, fashion diver. I'd buy it! But yes, needs a better clasp.

  20. Vintage Warlock

    I like the look of this one – sort of reminds me of direnzo (although not as well done IMO). At least by the look of it you know it could take a bit of a beating, but for around $350 dollars itll have a lot of competition.

  21. Phillip Ryman

    Not sure why I'm up at 3AM est but this is definitely the best use of my time!

    By the by. Congrats on the doctorate! Goodness knows it's hard-earned.

  22. Tyrone Palma

    With microbrands I'm always torn between giving them more slack for being a microbrand whilst simultaneously avoiding them coz I don't have the same trust

  23. stüschkenheimer

    Always know im up late when im able to watch the new JOMW video! Good morning jody!

  24. Bob you tube

    Morning Dr Jody, are you prescribing this one or nah?

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